This doctor-led niche range is the brainchild of Dr. AJ Sturnham, who’s mission was to decomplicate skincare routines while still delivering on promises.

Taking a different approach to skincare in general, Dr. Anita has shunned trend-led gimmicks in favor of proven, efficacious ingredients in formulations that are simple to understand.

Products are split cleverly between AM and PM routines in an organized fashion so even beauty beginners can get it right on the first try. Additionally, the line offers both daily and weekly skin-care rituals, working in line with the skin’s 24-hour rhythm and needs to ensure that each dose is potent and works to its highest potential.